Australia's Largest Group of Independent Electrical Wholesalers
Gemcell Electrical Group was established in 1991 under the name Gemcell Australia by six independent NSW electrical wholesalers forming a buying group to allow them to compete with large multinational electrical wholesalers.
Today, Gemcell is Australia’s largest electrical wholesale group with 30 independent member companies - including GCM - and a growing network of over 320 branches across the country.
Like GCM, every member is 100% Australian owned and operated meaning that Gemcell helps to keep profits in Australia and support local jobs and the economy.
Gemcell and GCM customers get the best of both worlds – massive buying power combined with personal family service.