Gemcell Electrical Group

GCM store
Our Buying Group - Strength. Convenience. Value.

Australia's Largest Group of Independent Electrical Wholesalers

Gemcell Electrical Group was established in 1991 under the name Gemcell Australia by six independent NSW electrical wholesalers forming a buying group to allow them to compete with large multinational electrical wholesalers.

Today, Gemcell is Australia’s largest electrical wholesale group with 30 independent member companies - including GCM - and a growing network of over 320 branches across the country.

Like GCM, every member is 100% Australian owned and operated meaning that Gemcell helps to keep profits in Australia and support local jobs and the economy.

Gemcell and GCM customers get the best of both worlds – massive buying power combined with personal family service.

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Why Gemcell? Why Not.

Gemcell customers get the best of both worlds - massive buying power, combined with personal family service.
Gemcell members are all proudly Australian owned, supporting local jobs and the economy.
Other Gemcell members